Buyer Utility Map

Identifying utility blockers and breakthrough opportunities across the complete buyer experience cycle

❌ Current Industry Blockers

  • Long research process to evaluate career services
  • Complex pricing models, multiple vendors needed
  • 2-3 weeks for market research delivery
  • Generic advice requiring interpretation
  • Requires ongoing active management

✨ Blue Ocean Breakthroughs

  • Instant Career Intelligence Demo (60 seconds)
  • Freemium-to-Premium model
  • Real-Time Intelligence delivery
  • Actionable Intelligence with success probability
  • Self-Improving AI requiring zero maintenance

🛒 PURCHASE PHASE

Customer Productivity

❌ Long research process to evaluate career services
✨ Instant Career Intelligence Demo: Upload resume → immediate market analysis in 60 seconds

Simplicity

❌ Complex pricing models, multiple vendors needed
✨ Freemium-to-Premium: Free valuable insights, upgrade for advanced features

Convenience

❌ Sales calls, consultations, scheduling required
✨ Self-Serve Intelligence: Sign up and get insights immediately

Risk Reduction

❌ Uncertain ROI on career coaching/market research
✨ Risk-Free Trial: 14-day free trial with outcome tracking

Fun & Image

❌ Career services feel "desperate" or "corporate"
✨ Career Gaming: Gamified career intelligence with achievements

Environmental

❌ Travel for coaching, paper reports
✨ 100% Digital: Carbon-neutral intelligence delivery

📦 DELIVERY PHASE

Customer Productivity

❌ 2-3 weeks for market research delivery
✨ Real-Time Intelligence: Insights generated continuously, delivered instantly

Simplicity

❌ Complex onboarding, multiple integrations
✨ One-Click Integration: Auto-import from LinkedIn, email, calendar

Convenience

❌ Multiple platforms/vendors to coordinate
✨ Unified Intelligence Hub: One platform for all insights

Risk Reduction

❌ Delayed delivery, unclear scope
✨ Guaranteed Delivery: AI-powered insights available 24/7

Fun & Image

❌ Boring corporate reports and dashboards
✨ Visual Intelligence: Beautiful, shareable career insights

Environmental

❌ Large file downloads, server energy usage
✨ Efficient Delivery: Optimized for mobile, minimal bandwidth

🎯 USE PHASE

Customer Productivity

❌ Generic advice requiring interpretation
✨ Actionable Intelligence: Specific next steps with success probability scores

Simplicity

❌ Complex dashboards overwhelming users
✨ Intelligence Streams: Simple feed of relevant insights

Convenience

❌ Need to actively check multiple sources
✨ Ambient Intelligence: Proactive alerts when opportunities emerge

Risk Reduction

❌ Outdated advice, unclear accuracy
✨ Confidence Scores: Every insight includes accuracy indicators

Fun & Image

❌ Using career services feels like admitting failure
✨ Success Amplification: Positions users as market-savvy professionals

Environmental

❌ Print-heavy reports and materials
✨ Paperless Intelligence: All insights digital-first with sharing

🔧 MAINTENANCE PHASE

Customer Productivity

❌ Requires ongoing active management
✨ Self-Improving AI: Gets better automatically, requires zero maintenance

Simplicity

❌ Complex renewal processes, changing terms
✨ Set-and-Forget: Intelligence continuously updates without intervention

Convenience

❌ Regular check-ins, updates, relationship management
✨ Background Intelligence: Works invisibly to enhance decisions

Risk Reduction

❌ Service quality may degrade over time
✨ Continuous Improvement: AI gets more accurate as data grows

Fun & Image

❌ Ongoing costs feel like subscription burden
✨ Growing Value: Platform becomes more valuable over time

Environmental

❌ Ongoing resource consumption
✨ Efficiency Gains: More efficient over time as AI optimizes

Implementation Priority: Utility Impact Map

🚀 High Impact, Low Complexity (Build First)

  • Real-time job market intelligence
    Use Phase / Productivity
  • One-click career analysis
    Purchase Phase / Productivity
  • Proactive opportunity alerts
    Use Phase / Convenience

⚡ High Impact, Medium Complexity (Build Second)

  • Self-improving AI recommendations
    Maintenance Phase / Productivity
  • Universal tool integration
    Supplements Phase / Convenience
  • Success probability scoring
    Use Phase / Risk Reduction

🎯 High Impact, High Complexity (Build Third)

  • Predictive career intelligence
    Use Phase / Productivity + Risk Reduction
  • Global career arbitrage insights
    Use Phase / Productivity
  • Complete career passport system
    Disposal Phase / Risk Reduction

Key Blue Ocean Insights

🎯 Biggest Breakthrough Opportunities

  • Real-Time Intelligence (Use Phase/Productivity)
    Current: Static reports → Blue Ocean: Continuous, updating intelligence
  • Ambient Intelligence (Use Phase/Convenience)
    Current: Active engagement required → Blue Ocean: Proactive insights when relevant
  • Self-Improving AI (Maintenance Phase/Productivity)
    Current: Manual service management → Blue Ocean: Automatic value increase

📊 Implementation Focus

Use Phase = Maximum Impact

Our biggest Blue Ocean opportunity is transforming career intelligence from static reports to continuous, proactive guidance that improves automatically over time.

Career Passport Innovation

Complete data portability addresses a major industry pain point - losing investment when switching services.

Platform Network Effects

Intelligence becomes more valuable as more users join, creating sustainable competitive advantages.